The Bronswik Affair
- Directed
by Robert Awad and Andre Leduc 1978.
Brownswik affair - Tv set had a small electronic device inside which leads to a political and social crisis, is a fake satirical
story to show how people have a frenzied addiction to consumerism. Unfortunately,
some people in the comments seem to believe the events truly happened and that
the smartphone are the new “Brownswik affair”. Of course, advertisements
manipulate the viewer, but the “manipulator” device used in this mockumentary
is not real. In this mockumentary, the consumers are over buying products they
do not need, such as dog food when they do not own a dog. This is to represent
how people are buying extremely expensive products that are unnecessary.
The most recent thing that comes to mind is
designer products that people buy for the brand and not appearance. They buy
these products to appear rich and of higher status due to songs such as Gucci
gang and youtubers who spend their whole time bragging about expensive products
they own. Therefore, advertising them to the less wealthy who want to be like
them. Another event that comes to mind is how people reacted to quarantine due
to Covid-19, this image from the mockumentary of the lady filling her cart with
cereal boxes really reminded me how people are overbuying products for selfish
reasons when panic occurs.
Our
world revolves around advertisement all the way from before television.
Difference is that we can ignore the poster we walked past, but can’t ignore
the adverts when waiting for your show to come back on with its product
placements used in the scenes by your favourite actress. All these posters, pop
up ads on a website and adverts remain in the back of our unconscious minds.
Everything is shaped around making your life easier to buy more things from
large corporations. For instance, credit cards make it easier to spend and
spend by not exchanging virtual money, shopping online where you have access to
more endless products. Adverts commonly use a catchy tune, a smiling cookie
cutter family, bright colours or colours related to the product itself to
constantly remind you of the product. For instance, we all know the colour for
Coca Cola, McDonalds, or the mascot for Frosted Flakes. The last resort is to
use a well-liked celebrity like Ryan Reynolds to catch the viewers’ attention
and sell to the fans who will do anything for their idol; such as fans buying multiple
copies of the same album to push their idol to number 1 on the charts. Or going to see a
terrible film just to hear their idols song at the credit scene.
I will be applying this to my work
by using bright colours, swirls in the background to suggest hypnotism
unknowingly to the viewer. Using the 1950s illustration style for influence
already helps add that “perfected” appearance that I explored in unit 1. What
surprised me about this mockumentary was the style of animation. It added
charm, humour and was just more entertaining to watch. They used live action,
cell animation with photographs, combining colour and monochrome. Each scene
was a moving collage that I adored. I considered using collage for my posters,
however I think I would struggle to find images that worked for my posters of
the freaks. Especially with being stuck inside and unable to graze through the
magazine collections in shops for useful images as I can not see all the pages
when searching online. However, I am interested in trying to bring the use of
monochrome with a pop of colour in to my posters.
A short-animated
mockumentary exploring the effect of advertising and the marketing machine. It
shines a harsh light on our tendency of needless consumerism prompted by
commercials.
Brownswik affair - Tv set had a small electronic device inside which leads to a political and social crisis, is a fake satirical
story to show how people have a frenzied addiction to consumerism. Unfortunately,
some people in the comments seem to believe the events truly happened and that
the smartphone are the new “Brownswik affair”. Of course, advertisements
manipulate the viewer, but the “manipulator” device used in this mockumentary
is not real. In this mockumentary, the consumers are over buying products they
do not need, such as dog food when they do not own a dog. This is to represent
how people are buying extremely expensive products that are unnecessary.
The most recent thing that comes to mind is
designer products that people buy for the brand and not appearance. They buy
these products to appear rich and of higher status due to songs such as Gucci
gang and youtubers who spend their whole time bragging about expensive products
they own. Therefore, advertising them to the less wealthy who want to be like
them. Another event that comes to mind is how people reacted to quarantine due
to Covid-19, this image from the mockumentary of the lady filling her cart with
cereal boxes really reminded me how people are overbuying products for selfish
reasons when panic occurs. 
Our
world revolves around advertisement all the way from before television.
Difference is that we can ignore the poster we walked past, but can’t ignore
the adverts when waiting for your show to come back on with its product
placements used in the scenes by your favourite actress. All these posters, pop
up ads on a website and adverts remain in the back of our unconscious minds.
Everything is shaped around making your life easier to buy more things from
large corporations. For instance, credit cards make it easier to spend and
spend by not exchanging virtual money, shopping online where you have access to
more endless products. Adverts commonly use a catchy tune, a smiling cookie
cutter family, bright colours or colours related to the product itself to
constantly remind you of the product. For instance, we all know the colour for
Coca Cola, McDonalds, or the mascot for Frosted Flakes. The last resort is to
use a well-liked celebrity like Ryan Reynolds to catch the viewers’ attention
and sell to the fans who will do anything for their idol; such as fans buying multiple
copies of the same album to push their idol to number 1 on the charts. Or going to see a
terrible film just to hear their idols song at the credit scene. 
I will be applying this to my work
by using bright colours, swirls in the background to suggest hypnotism
unknowingly to the viewer. Using the 1950s illustration style for influence
already helps add that “perfected” appearance that I explored in unit 1. What
surprised me about this mockumentary was the style of animation. It added
charm, humour and was just more entertaining to watch. They used live action,
cell animation with photographs, combining colour and monochrome. Each scene
was a moving collage that I adored. I considered using collage for my posters,
however I think I would struggle to find images that worked for my posters of
the freaks. Especially with being stuck inside and unable to graze through the
magazine collections in shops for useful images as I can not see all the pages
when searching online. However, I am interested in trying to bring the use of
monochrome with a pop of colour in to my posters.
Comments
Post a Comment